Holistic wellness has been an inherent part of the Indian culture and heritage since time immemorial. Be it alternative medicine such as Ayurveda or health practices such as yoga, India has always had a bent towards wellness practices that nourish the mind and body alike. With time, the Indian population had strayed away from these basic tenets of our culture, however modern lifestyle and the disadvantages it brings along have compelled us to rethink wellness practices. Over the past few years, mental well-being and fitness have emerged as one of the most crucial aspects of countering the modern world’s unhealthy eating habits and sedentary lifestyle. Gradually, wellness as a concept has taken up a multi-dimensional definition influenced by changes in society accelerated by extraneous factors like globalization and a greater awareness of the need for wellness.

Influenced by raising awareness among consumers, increasing disposable incomes and a desire among the youth to transform their lifestyles, the global wellness sector has experienced immense growth in the past few years. Consequentially, wellness has emerged as a burgeoning business sector as well. According to reports, the global wellness industry is valued at a whopping 4.2 trillion and its Indian counterpart is estimated to be worth INR 490 billion according to FICCI. In fact, the Indian wellness industry has been slated to grow at a CAGR of approximately 12 percent annually to reach $23 billion by the end of 2020.

Keeping the market trends in mind, we at StartupCity present to the ’10 Best Wellness Startups-2020′. The list has been curated after thorough scrutiny by industry experts, CXOs, CEOs and the StartupCity editorial board. Each of these startups mentioned on the list is committed to rendering reliable and high-quality wellness solutions ranging from curative healthcare, nutrition, yoga, fitness to preventive healthcare.

Silicon India Startup City
Vol 7 * Issue 05 – 02 * November 19, 2020